Sunday, December 9, 2007

Are "Driveway Moments" dying

NPR (National Public Radio) has a catchy phrase, Driveway Moments, for times when you arrive at a destination and the story you are listening to is so compelling you have to stay in the driveway/car until the conclusion of the story. I know, this has happened to me many times. But I realized this week, that is changing. This week when I arrived at the gym, I caught myself sitting in the parking lot listening to the end of an NPR story when I realized I could just pause it and pickup with the story after my workout. That is because I now get my fix of NPR and tech news via my iPod as I think many people are doing more and more. The iPod/TiVo generation desires much more content on demand. Content they can listen to when they desire it not when a program manager decides it will get the most listeners or sponsors. I think for the next generation this is even more true. My young son prefers watching videos from DVDs or on the web. He may grow up knowing nothing but content on demand and expecting to watch what he wants when he wants it.

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